LAURA KIM

Chief Strategy Officer

STRATEGY

Cognitive psychology, complexity made simple, award-winning work, global brand transformation, turning startups into brands, proactive business growth, total creative integration, anthropology, sociology, and making success out of sawdust.

This what I love about leading strategy.

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Cannes 2024 Gold Creative Commerce, Silver, Bronze // Strategy Awards 2024 jury // Record new business and award wins for Edelman Canada

Featured Work

DOVE #KEEPTHEGREY

Turning a cultural moment into a social movement. Launched within 48 hours of a breaking news story to advocate for women’s right to real beauty. Led to 1 billion+ impressions, 675+ earned stories globally, and a seat on the Ontario Human Rights Commission board.

IKEA SHT

Tackling tax law for people and planet. Advocated against HST tax on second-hand items by creating SHT (Second-Hand Tax) to refund the tax. Led to 192%, over 35k petition signatures, and on-going conversations with Parliament to repeal all taxes on second-hand items.

SI SWIMSUIT PAY WITH CHANGE

World’s first media buy based on progress over profit. Changed the business model of Sports Illustrated Swimsuit to require advertisers to commit to progress for women. Led to 3 billion impressions and 47% increase in brand partnerships.

RAPTORS x MCDONALDS

Launching a partnership of icons. Established a multi-year brand partnership with the Toronto Raptors that led to increased brand health metrics, sales, and app downloads. As a result of the brand and business success, McDonald’s Canada was recognized as NBA Partner of the Year at the 2018 NBA awards.

Grow your brand.
Grow your business.

In a world where every category has become commoditized, brand is the differentiator.

Building brands is no longer a biannual marketing campaign. It’s the sum total of every product, service, and communication touchpoint at every moment. Creating, maintaining, and growing brands now requires the integration of all lines of business: marketing, sales, product, CSR, and more. The entire organization must work toward a unifying strategy to create a consistently valuable brand.

In seas of same, strategy makes the difference. Integrated strategy across innovation, product development, and storytelling builds a brand that builds your business. 

Client List

  • PepsiCo

    Hellmann’s

    Diageo

    Knorr

    McDonald’s

    Tim Hortons

    Molson Coors

    Baskin Robbins

    Dunkin’ Donuts

    Campbell’s

    SodaStream

    Zevia

  • Activision Blizzard

    PUBG Mobile

    Tencent Gaming

    Quest to Conquer Cancer

    Facebook Oculus

    McDonald’s x Raptors

  • PayPal

    Visa

    CSA

    Nadex

    Epilogue

    Invest Alberta

    Fifth Third Bank

    Mastercard Foundation Asset Management

  • Alaska Airlines

    Art Institute of Chicago

    Flight Centre

    Glenbow Museum

    Hyatt

    GTAA

  • Deloitte | X Prize

    Experience Institute

    Northwestern University

    The Great Courses

    Restless Development

  • Unilever

    Dove

    President’s Choice

    Whirlpool

    Staples

    Walmart

    Shell

    Nutrien

    Alcon

    FedEx

    Adidas

    TJX

    Canadian Tire

  • Intel

    Microsoft

    Samsung

    Intuit

  • Pfizer

    GSK

    Haleon

    Proactiv

    Roche

    ViiV

    Lung Health Foundation

    Alzheimer’s Association

    Northwestern Medical

  • Allstate

    United Healthcare

    Esurance

    Intact

  • SI Swimsuit

    Tribune Publishing

    Leo Burnett Mexico

    Publicis Groupe

    Sing Tao Media Group

    Toronto Star

    Twitch

    VerticalScope

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About

Laura has established and grown strategy practices that drive business opportunities, powerful creative work, and outsized client and agency growth.   

Throughout her career in the US and Canada, Laura has created growth at scale: building research and strategy at Sapient; co-creating the innovation group at Leo Burnett Chicago; and growing complex, category-leading brands as a strategy lead at Cossette, Zulu Alpha Kilo, and Chief Strategy Officer of Edelman Canada. As Chief Strategy Officer at Mantis, Laura combines data science, emerging tech, and marketing to create innovative brand ecosystems and new revenue streams for topline growth. 

Her experience spans businesses of all sizes and sectors, from startups to multinationals such as Unilever, Tencent, Activision Blizzard, PayPal, Tim Hortons, McDonald's, Pfizer, and PepsiCo.

Laura’s strategy is grounded in deep customer research, cultural integration, product innovation, and new business models. Her singular and integrated approach to brand-based business growth through innovation, experiences, and campaigns create unexpected strategies with unmissable results. 

Laura’s work has been recognized at Cannes, D&AD, One Show, WARC, Clios, Effies, LIA, Sabre, Webbys, and more.