LAURA KIM
Chief Strategy Officer
STRATEGY
Cognitive psychology, complexity made simple, award-winning work, global brand transformation, turning startups into brands, proactive business growth, total creative integration, anthropology, sociology, and making success out of sawdust.
This what I love about leading strategy.
Latest — Gold, Silver, Bronze at Cannes 2024 // Selected Juror at The Strategy Awards // Record new business and award wins for Edelman Canada
Featured Work
DOVE #KEEPTHEGREY
Turning a cultural moment into a social movement. Launched within 48 hours of a breaking news story to advocate for women’s right to real beauty. Led to 1 billion+ impressions, 675+ earned stories globally, and a seat on the Ontario Human Rights Commission board.
IKEA SHT
Tackling tax law for people and planet. Advocated against HST tax on second-hand items by creating SHT (Second-Hand Tax) to refund the tax. Led to 192%, over 35k petition signatures, and on-going conversations with Parliament to repeal all taxes on second-hand items.
SI SWIMSUIT PAY WITH CHANGE
World’s first media buy based on progress over profit. Changed the business model of Sports Illustrated Swimsuit to require advertisers to commit to progress for women. Led to 3 billion impressions and 47% increase in brand partnerships.
Grow your brand.
Grow your business.
In a world where every category has become commoditized, brand is the differentiator.
Building brands is no longer a biannual marketing campaign. It’s the sum total of every product, service, and communication touchpoint at every moment. Creating, maintaining, and growing brands now requires the integration of all lines of business: marketing, sales, product, CSR, and more. The entire organization must work toward a unifying strategy to create a consistently valuable brand.
In seas of same, strategy makes the difference. Integrated strategy across innovation, product development, and storytelling builds a brand that builds your business.
Client List
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PepsiCo
Hellmann’s
Diageo
Knorr
McDonald’s
Tim Hortons
Molson Coors
Baskin Robbins
Dunkin’ Donuts
Campbell’s
SodaStream
Zevia
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Activision Blizzard
PUBG Mobile
Tencent Gaming
Quest to Conquer Cancer
Facebook Oculus
McDonald’s x Raptors
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PayPal
Visa
CSA
Nadex
Epilogue
Invest Alberta
Fifth Third Bank
Mastercard Foundation Asset Management
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Alaska Airlines
Art Institute of Chicago
Glenbow Museum
Hyatt
GTAA
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Deloitte | X Prize
Experience Institute
Northwestern University
The Great Courses
Restless Development
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Unilever
Dove
President’s Choice
Whirlpool
Staples
Walmart
Shell
Nutrien
Alcon
FedEx
Adidas
TJX
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Intel
Microsoft
Samsung
Intuit
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Pfizer
GSK
Haleon
Proactiv
Roche
ViiV
Lung Health Foundation
Alzheimer’s Association
Northwestern Medical
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Allstate
United Healthcare
Esurance
Intact
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SI Swimsuit
Tribune Publishing
Leo Burnett Mexico
Publicis Groupe
Twitch
About
Laura has established and grown strategy practices that drive business opportunities, powerful creative work, and outsized client and agency growth.
Throughout her career in the US and Canada, Laura has created growth at scale: building research and strategy at Sapient; co-creating the innovation group at Leo Burnett Chicago; and growing complex, category-leading brands as a strategy lead at Cossette, Zulu Alpha Kilo, and Chief Strategy Officer of Edelman Canada.
Her experience spans businesses of all sizes and sectors, from startups to multinationals such as Unilever, Tencent, Activision Blizzard, PayPal, Tim Hortons, McDonald's, Pfizer, and PepsiCo.
Laura’s strategy focuses on deep customer research, cultural integration, product innovation, brand growth, and new business models. Her singular and integrated approach to brand-based business growth through innovation, experiences, and campaigns create unexpected strategies with unmissable results.
Laura’s work has been recognized at Cannes, D&AD, One Show, WARC, Clios, Effies, LIA, Sabre, Webbys, and more.