LAURA KIM
Chief Strategy Officer
STRATEGY
Cognitive psychology, complexity made simple, award-winning work, global brand transformation, turning startups into brands, proactive business growth, total creative integration, anthropology, sociology, and making success out of sawdust.
This what I love about leading strategy.
Cannes 2026 PR Lions Grand Prix // Cannes 2026 PR AOY // D&AD 2025 Yellow Pencil for IKEA // Cannes 2025 Glass Lion for Dove
Featured Work
DOVE #KEEPTHEGREY
Turning a cultural moment into a social movement. Launched within 48 hours of a breaking news story to advocate for women’s right to real beauty. Led to 1 billion+ impressions, 675+ earned stories globally, and a seat on the Ontario Human Rights Commission board.
IKEA SHT
Tackling tax law for people and planet. Advocated against HST tax on second-hand items by creating SHT (Second-Hand Tax) to refund the tax. Led to 192%, over 35k petition signatures, and on-going conversations with Parliament to repeal all taxes on second-hand items.
SI SWIMSUIT PAY WITH CHANGE
World’s first media buy based on progress over profit. Changed the business model of Sports Illustrated Swimsuit to require advertisers to commit to progress for women. Led to 3 billion impressions and 47% increase in brand partnerships.
RAPTORS x MCDONALDS
Launching a partnership of icons. Established a multi-year brand partnership with the Toronto Raptors that led to increased brand health metrics, sales, and app downloads. As a result of the brand and business success, McDonald’s Canada was recognized as NBA Partner of the Year at the 2018 NBA awards.
Grow your brand.
Grow your business.
In a world where every category has become commoditized, brand is the differentiator.
Building brands is no longer a biannual marketing campaign. It’s the sum total of every product, service, and communication touchpoint at every moment. Creating, maintaining, and growing brands now requires the integration of all lines of business: marketing, sales, product, CSR, and more. The entire organization must work toward a unifying strategy to create a consistently valuable brand.
In seas of same, strategy makes the difference. Integrated strategy across innovation, product development, and storytelling builds a brand that builds your business.
Client List
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PepsiCo
Hellmann’s
Diageo
Knorr
McDonald’s
Tim Hortons
Molson Coors
Baskin Robbins
Dunkin’ Donuts
Campbell’s
SodaStream
Zevia
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Activision Blizzard
PUBG Mobile
Tencent Gaming
Quest to Conquer Cancer
Facebook Oculus
McDonald’s x Raptors
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PayPal
Visa
CSA
Nadex
Epilogue
Invest Alberta
Fifth Third Bank
Mastercard Foundation Asset Management
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Alaska Airlines
Art Institute of Chicago
Flight Centre
Glenbow Museum
Hyatt
GTAA
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Deloitte | X Prize
Experience Institute
Northwestern University
The Great Courses
Restless Development
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Unilever
Dove
President’s Choice
Whirlpool
Staples
Walmart
Shell
Nutrien
Alcon
FedEx
Adidas
TJX
Canadian Tire
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Intel
Microsoft
Samsung
Intuit
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Pfizer
GSK
Haleon
Proactiv
Roche
ViiV
Lung Health Foundation
Alzheimer’s Association
Northwestern Medical
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Allstate
United Healthcare
Esurance
Intact
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SI Swimsuit
Tribune Publishing
Leo Burnett Mexico
Publicis Groupe
Sing Tao Media Group
Toronto Star
Twitch
VerticalScope
SELECTED AWARDS
Jay Chiat Gold: Local Strategy
Jay Chiat Gold: Brand Pivot Strategy
Effies Silver: Positive Change
WARC Creative 100
Strategy Awards Silver: Creative Catalyst
New York Festivals Grand: PR Crisis & Issues
New York Festivals Gold: PR Crisis & Issues
SABRE Best in Show
SABRE Gold: Engaging Society
SABRE Gold: Fashion & Beauty
Global SABRE Award: Ranked #15
ADCC Silver: Creative Effectiveness
WARC Creative 100
Cannes Agency of the Year: PR
Cannes Grand Prix: Crisis & Issues
Cannes Gold: Creative Commerce
Cannes Glass: Culture & Society
Cannes Gold x4, Silver x3: PR
Cannes Silver, Bronze: Direct
Cannes Silver: Social & Influencer
D&AD Yellow Pencil: Sustainable Commerce
One Show Silver: PR for Good
One Show Bronze: Commerce
Clio Silver: Creative Commerce
Clio Silver: Public Affairs
AICP Best of Show
LIAA Gold: Transformative Business Impact
Webby: Social Media
Shorty Gold: Local Campaign
AToMiC Gold: Engagement
AToMiC Silver: Sustainability
AToMiC Silver: Cause & Action
Gerety Grand Prix: Communication CUT-PR
Gerety Grand Prix: Moments CUT-PR
About
Laura has established and grown strategy practices that drive business opportunities, powerful creative work, and outsized client and agency growth.
Throughout her career in the US and Canada, Laura has created growth at scale: building research and strategy at Sapient; co-creating the innovation group at Leo Burnett Chicago; and growing complex, category-leading brands as a strategy lead at Cossette, Zulu Alpha Kilo, and Chief Strategy Officer of Edelman Canada. As Chief Strategy Officer at Mantis, Laura combines data science, emerging tech, and marketing to create innovative brand ecosystems and new revenue streams for topline growth.
Her experience spans businesses of all sizes and sectors, from startups to multinationals such as Unilever, Tencent, Activision Blizzard, PayPal, Tim Hortons, McDonald's, Pfizer, and PepsiCo.
Laura’s strategy is grounded in deep customer research, cultural integration, product innovation, and new business models. Her singular and integrated approach to brand-based business growth through innovation, experiences, and campaigns create unexpected strategies with unmissable results.
Laura’s work has been recognized at Cannes, D&AD, One Show, WARC, Clios, Effies, LIA, Sabre, Webbys, and more.